Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand,… Continue reading What can a values-led brand help me do in my creative business?
Tag: brand for creative businesses
Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be
Today I wanted to talk to you about why some creative business owners seem to be scared of brand. First, let’s clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities - doing your… Continue reading Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be