In my role as a coach, mentor and tutor for creatives, I’m meant to know what the ‘right’ and ‘wrong’ answers are to my clients’ questions. Is it better to write a blog post or an email newsletter? Is it important I have business cards, or just a website? How often do I need to… Continue reading How should I choose what social media to use for my creative business?
Category: Marketing
“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential
Today I want to talk to you about time and how we value it. The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have… Continue reading “My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential
For Your Creative Business, Brand Should Be More Than How You Look
Today I want to talk about how your brand is more than just how you look. We live in an age of the image. Since the development of television, and even since the invention of photography, cultural commentators have been saying some of our societies have increasingly been dominated by images. But right now… Continue reading For Your Creative Business, Brand Should Be More Than How You Look
Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be
Today I wanted to talk to you about why some creative business owners seem to be scared of brand. First, let’s clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities - doing your… Continue reading Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be
What is Sustainable Marketing?
Marketing is seen as a necessary evil, but can it be good instead?
How to Network as a Creative Business Owner: Eight Simple Steps
Sweaty palms? Dry mouth? Networking can be a creative business owner’s nightmare - try these 8 steps for more successful results.
Four Simple Tips for Feeling Confident When You’re Using Twitter For Your Creative Business
Use these tips to connect with your potential customer base on Twitter and really stand out from the crowd as a creative business.
Learn How To Make Your Creative Business Stand Out From the Crowd with this Step-by-Step Guide to Competitor Analysis
Use this step-by-step guide to competitor analysis and make your creative business stand out, attract customers and generally just a bit better.
How to Make the Most of Your Retail Space as a Creative Business
Make the most of your retail space with this guide on how to put your customers first and achieve your business aims.